Authored by Matt Waters
Some of the most financially successful people I meet have the same underlying risk sitting quietly beneath an otherwise sophisticated balance sheet: extreme concentration in a single stock.
The scenario is common among senior executives, founders, physicians tied to healthcare systems, and long-term employees of successful companies.
An executive at a technology company may accumulate several million dollars in RSUs over a decade. A founder may hold the majority of their net worth in private shares after years of reinvesting into the business. A senior employee at a public company may have built wealth almost accidentally through stock grants that appreciated dramatically over time.
Initially, the concentration often feels rational.
The company is familiar and the leadership is trusted. The business model is understood better than the average investor could ever understand it. In many cases, the stock itself created the family’s wealth. That emotional connection matters more than most people realize.
The difficulty is that concentrated positions introduce a level of risk that many affluent investors would never knowingly accept elsewhere in their portfolio.
I recently reviewed a household where nearly 72% of investable assets were tied to one publicly traded company. The executive understood diversification academically, but every attempt to reduce the position felt emotionally uncomfortable because the stock had performed exceptionally well for over a decade.
That is the psychological trap.
The very success of the position makes diversification harder.
Taxes complicate the issue further. Once a position has appreciated substantially, many investors begin viewing the capital gains tax as the primary risk. In reality, market concentration is often the much larger exposure.
A 20% or 30% decline in a concentrated stock can erase years of tax savings in a matter of months.
This becomes especially important when multiple aspects of life are tied to the same company. Compensation, health benefits, deferred compensation, stock options, and future career opportunities may all depend on one organization continuing to perform well.
From a risk management perspective, that is an enormous amount of dependency placed on a single entity.
The solution is rarely an abrupt liquidation.
Sophisticated diversification strategies can include:
- Multi-year selling schedules
- Charitable gifting strategies
- Donor advised funds
- Exchange funds
- Coordinating gains with lower-income years
- Options overlays for risk reduction
The technical planning matters, but the behavioral side matters just as much.
For many successful professionals, selling shares feels disloyal or premature. Yet over time, most affluent families eventually realize that the purpose of wealth planning is not maximizing attachment to one investment.
It is protecting the lifestyle, flexibility, and opportunities that investment created in the first place.
Advisory products and services offered by Investment Adviser Representatives through Prime Capital Investment Advisors, LLC (“PCIA”), a federally registered investment adviser. Tax planning and preparation services are offered through Prime Capital Tax Advisory. PCIA: 6201 College Blvd., Suite 150, Overland Park, KS 66211. PCIA doing business as Prime Capital Financial | Wealth | Retirement | Wellness | Family Office | Tax Advisory.





