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Prime Capital Investment Advisors unveils new brand – Prime Capital Financial! Click here to read the full announcement.

Alec Giesting, CFP®

Partner | Financial Advisor


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Alec Giesting is a financial advisor and investment advisor representative who has more than half a decade of experience in the financial services industry. He holds both his Series 65 securities registration and his life and health insurance license. He joined Prime Capital Investment Advisors in January 2018 and became a partner in 2021.

At PCIA Denver, Alec focuses on financial planning where, utilizing his designation as a CFP® (CERTIFIED FINANCIAL PLANNER™), he can provide a flexible, fee-based platform while delivering transparency and consistency around what clients pay for and which services they can expect.

Alec says, “My practice is built on the pillars of financial planning because I believe this is how you provide the most sound and comprehensive advice to clients. I chose this profession to engage with families and individuals seeking guidance to achieve their ambitions while building a long-term relationship rooted in trust. In fact, the most rewarding part of my career is earning a client’s trust through the solutions I provide.”

“Only by engaging with clients on a personal level can I understand exactly what it is they want to accomplish. The world of financial advising and investing can be vast and confusing, and I aim to educate and solve problems that are presented to me by clients as we work together through the years. Life is an uncertain journey, but my mission as a financial advisor is to solve client challenges,” Alec says.

Alec grew up in Batesville, Indiana where his family currently owns and operates Giesting Financial, a wealth management company. In 2017, he graduated from Creighton University with a bachelor’s degree in finance with a concentration in financial planning. He serves on the Creighton Alumni Board in Denver, Colorado, which is important to him because he values his alma mater and wants to stay engaged in the Creighton community.

Alec lives in Denver and enjoys golfing, skiing, attending sporting and live music events, and spending time with family and friends.

To obtain a CFP® designation, a candidate must hold a bachelor’s degree or higher (in any discipline) from an accredited college or university, complete coursework on financial planning through a CFP Board Registered Program, pass the two-day exam which lasts for three hours each day, and complete either 6,000 hours of professional experience related to the financial planning process or 4,000 hours of apprenticeship experience that meets additional requirements.

Advisory products and services offered by Investment Adviser Representatives through Prime Capital Investment Advisors, LLC (“PCIA”), a federally registered investment adviser. PCIA: 6201 College Blvd., Suite#150, Overland Park, KS 66211. PCIA doing business as Prime Capital Wealth Management (“PCWM”) and Qualified Plan Advisors (“QPA”).

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What we can do for you


By having a financial plan in place that matches your goals, your family make-up, your stage of life, your retirement desires, and your appetite for (or aversion to) market risk, you can feel more confident, have more peace of mind, and increase your savings. These are just some of the services we offer as part of your customized financial plan. We also offer services to businesses, such as 401(k) plan management.

7800 E Union Ave., Suite 940, Denver, CO 80237 • Toll Free: 1 (800)-493-6226
Local: (303) 771-2700 • Fax: (303) 771-2701

Our Services

  • Wealth Management
  • Financial Consulting
  • Financial Planning
  • Retirement Planning
  • Tax Loss Harvesting
  • Helping to Reduce Taxable Income
  • Managing Investments
  • Estate Planning & Trusts
  • Helping to Reduce Capital Gains Tax
  • Access to Private Investments
  • Business Services
  • 401(k) Plan Management

When is the last time you updated your plan?

Whether you need help putting together your first financial plan, want a second opinion on your current plan, want to explore alternative investments in your portfolio, are getting ready to retire in the next few years, or just have more questions for us, please send us a message!

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Advisory products and services offered by Investment Adviser Representatives through Prime Capital Investment Advisors, LLC (“PCIA”), a federally registered investment adviser. PCIA: 6201 College Blvd., Suite#150, Overland Park, KS 66211. PCIA doing business as Prime Capital Wealth Management (“PCWM”) and Qualified Plan Advisors (“QPA”). Certain services may be provided by PCIA affiliates.
PCIA and its advisors provide general information, not individually targeted personalized advice, and is not liable for the usage of the information provided. Exposure to ideas and financial vehicles should not be considered investment advice or a recommendation to buy or sell any of these financial vehicles. This information should also not be considered tax or legal advice. Individuals should consult with a professional specializing in the fields of tax, legal, and accounting regarding the applicability of this information for their situation. Past performance is not a guarantee of future results. Investments will fluctuate and when redeemed may be worth more or less than when originally invested.